Runners’ Heart-Reach

Runners’ Heart-Reach is a Ground Up Movement that was set up in late 2016.  Our objective is to bring about a much kinder and gracious running experience within the running community.

Running is a very easy sport that many people take up.  We can just put on a pair of running shoes and off we go.  Whether a run around our estate or in the parks, it is no wonder that this is a popular sport.  However, the ease of the sport also means that we see a huge number of runners who may not be aware of the etiquette of running.  We have seen runners spitting on the path, stopping abruptly to take a selfie and even walking/running more than 2 abreast, thus blocking the path.  These ungracious acts are sometimes committed unconsciously by the runners.

We intend to share with the public at large on proper running etiquettes through our Kindness Ambassadors.  Our 1st batch of Kindness Ambassadors were “recruited” through our inaugural Singapore Kindness Run held on 14th May 2017.  They will be sharing these etiquettes with runners they see during their runs either around the neighborhood or even in races.

It is our wish that in time to come, all runners will exhibit more graciousness during their runs to make running a truly enjoyable experience for all.  After all, Gracious Running is Gracious Living!

Singapore Kindness Movement

The Singapore Kindness Movement (SKM) wants to encourage everyone to start, show and share kindness. We aspire to inspire graciousness one kind act at a time. By sparing a thought for the people around us, we hope to create a gracious society, and make life better for you and me.

In his 1996 New Year Message, then Prime Minister Goh Chok Tong highlighted the need for Singapore to become a gracious society by the 21st century. Considerate social behaviour supported by a strong economy and good government will make Singapore the best home for its people. In line with Mr. Goh’s call to build a gracious society, the Singapore Kindness Movement (SKM) was formed in 1997 and aims to encourage Singaporeans to make a positive commitment to gracious living through simple acts of kindness in their daily activities.

SKM supports Runners’ Heart-Reach through their initiative in promoting a gracious running etiquette. The event in May coincides with SKM’s celebration for Kindness Day SG.

Learn more about us at

SportCares Foundation

Established in 2012 as a key recommendation of the Sport Singapore’s Vision 2030: Live Better Through Sport master plan, SportCares is at the heart of a growing national movement to use sport for social good.  The philanthropic arm of Sport Singapore, SportCares’ mission is to help the vulnerable and the underserved to change their lives through sports.

Great sports programming is just the beginning: each SportCares’ programme and project provides opportunities for social inclusion, nurtures personal empowerment and encourages community bridging.  In the last five years, SportCares has opened opportunities for more than 22,000 low-income children, at-risk youth and persons with disabilities through its programmes – empowering them to transform their vulnerabilities into strengths.

Learn more about SportCares at

SG Cares

SG Cares is a national movement dedicated to building a more caring and inclusive home for
all. The movement invites all who live in Singapore to put values into action through active
volunteerism, ground-up efforts and everyday acts of care. It also aims to build capability across
various sectors and organisations to grow opportunities for volunteering. By inspiring and
supporting one another, we can show the world that we are a nation with a big heart. For more
information, visit

Yello Marketing

Yello Marketing is an integrated marketing agency specialising in the sports market. We offer unique end to end marketing solutions that are customised to each clientele and our passion is to deliver memorable results each time. Our customers include Top Multinationals, Leading Sport Brands, National Sports Associations, Charities and Government Agencies.

Started in Hong Kong in 2008, Yello continues to expand their business operations through genuine passion, knowledge and quality of work. In 2016, we opened our branch in Singapore where we continue to bring the same passion and quality to the community.

We believe through Sports we can transform lives.

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Efinity Group

Established since 2008, Efinity Group specializes in creative web development that adds values and brings growth to our clients. Our services includes, digital media design, web development and IT solutions.

Our Team approach ensures that our designers and developers operates without creative parameters, resulting in distinctive and valuable design and delivery. This ensures that your business, brand and product is effectively positioned in the market, generating a strong brand presence and maximizing your investments.

Learn more about us at